*（负责妙脆角的品牌推广、新产品上市及新媒体维护等，要求3年左右FMCG市场部经验，年薪20-30万）
职位名称： 工作地点：
Job Title: Sr. Marketing Executive Location: Shanghai
所属部门： 职务分类：
Department: Marketing Job Category: Marketing
所属单位： 所属职级：
Unit: Snacks BU Grade: 14
职位关系: Reporting Matrix
直接主管:
Report to: Gary Zhang
直接下属:
Subordinate: NA
内部关系: Internal Relationship
平行关系:
Peer:
经常汇报关系:
Functional Report:
经常协调关系:
Coordination:
外部关系: External relationship
行政关系:
Official:
业务关系:
Supplier:
岗位概要: Key Performance Area
Coordinate and execute all marketing plans related with Bugles brand
基本工作职能: Key Job Responsibility
1. Translate annual business plan into feasible and integrated marketing plan in a quarter and month base compliant with company strategies;
2. Initiate and execute brand quarterly promotion campaign in terms of contract proposal, communication creative and media plan.
3. Cooperate with consumer research team to regularly track consumer insights and market situation to issue short term and long term brand development.
4. Support all related new product innovation projects with cross function to ensure new product on time launch.
5. Plan & Execute marketing programs to drive product penetration on new sales channels such as e-commerce and cinema.
6. Coordinate with TMKT team and sales team to support field execution, as well as to plan 24 months sales demand.
7. Manage brand budget (A&P), monitor and analyze the budget monthly to ensure cost effectiveness & efficiency throughout the year.
教育程度/工作经历/知识、技能和能力: Education /Experience/ Knowledge/Skill/Capability Request
Education: Bachelor or above, marketing related preferred
Experience: 2 years or above marketing experience, FMCG preferred
Skill: Fluent in oral and written English
Good communication skill
Excellent at Microsoft office
Capability request: Creative thinking
Strong ownership and passion
Logic/Data oriented
Good time management
Detail and result driven
工作条件: Working Condition
Normal working condition. Do not have to work on shift-roster.
正常工作条件，不存在特殊工作要求(如高空、倒班等)。
申请方式: How to Apply
Send your resume to shanghai.hr@genmills.com
职位名称： 工作地点：
Job Title: Sr. Marketing Executive Location: Shanghai
所属部门： 职务分类：
Department: Marketing Job Category: Marketing
所属单位： 所属职级：
Unit: Snacks BU Grade: 14
职位关系: Reporting Matrix
直接主管:
Report to: Gary Zhang
直接下属:
Subordinate: NA
内部关系: Internal Relationship
平行关系:
Peer:
经常汇报关系:
Functional Report:
经常协调关系:
Coordination:
外部关系: External relationship
行政关系:
Official:
业务关系:
Supplier:
岗位概要: Key Performance Area
Coordinate and execute all marketing plans related with Bugles brand
基本工作职能: Key Job Responsibility
1. Translate annual business plan into feasible and integrated marketing plan in a quarter and month base compliant with company strategies;
2. Initiate and execute brand quarterly promotion campaign in terms of contract proposal, communication creative and media plan.
3. Cooperate with consumer research team to regularly track consumer insights and market situation to issue short term and long term brand development.
4. Support all related new product innovation projects with cross function to ensure new product on time launch.
5. Plan & Execute marketing programs to drive product penetration on new sales channels such as e-commerce and cinema.
6. Coordinate with TMKT team and sales team to support field execution, as well as to plan 24 months sales demand.
7. Manage brand budget (A&P), monitor and analyze the budget monthly to ensure cost effectiveness & efficiency throughout the year.
教育程度/工作经历/知识、技能和能力: Education /Experience/ Knowledge/Skill/Capability Request
Education: Bachelor or above, marketing related preferred
Experience: 2 years or above marketing experience, FMCG preferred
Skill: Fluent in oral and written English
Good communication skill
Excellent at Microsoft office
Capability request: Creative thinking
Strong ownership and passion
Logic/Data oriented
Good time management
Detail and result driven
工作条件: Working Condition
Normal working condition. Do not have to work on shift-roster.
正常工作条件，不存在特殊工作要求(如高空、倒班等)。
申请方式: How to Apply
Send your resume to shanghai.hr@genmills.com
About the Company
Worldwide, people turn to General Mills for breakfast, lunch, dinner and snacks.
Located in Minneapolis, Minn., USA, we are among the world's largest food companies.
Today, General Mills will provide:
60 million servings of ready-to-eat cereal
27 million servings of Yoplait dairy products
14 million Nature Valley bars
5 million Pillsbury cookies
2 million Wanchai Ferry dumplings
2 million pounds of Green Giant vegetables
1 million servings of Häagen-Dazs ice cream
Our brands are known for quality, starting with Gold Medal flour in 1880, which today remains the No. 1 selling flour in the United States.
Our mission is Nourishing Lives, and through the General Mills Foundation we have awarded more than a half billion dollars to nonprofit organizations in our communities since 1954.
